BRANDING
HUB
Welcome to the GLP Training Branding Hub. Here you will find all of GLP Training’s centrally approved templates, photography and video assets.
COLOURS
Our colours are as important to us as the logo itself. They’re part of the brand’s personality. We have established four primary colours: GLP Training VIOLET, GLP Training TEAL, GLP Training DEEP BLUE and GLP Training YELLOW.
PRIMARY COLOUR PALETTE
Our colour palette is bright and bold. When used correctly and consistently, our colours help our brand to stand out.
GLP Training VIOLET
is our lead colour
GLP Training VIOLET
HEX: 7856e2
CMYK: 47 62 0 11
RGB: 156 127 232
Primary Palette
supporting colour
GLP Training TEAL
HEX: 00febe
CMYK: 100 0 25 0
RGB: 103 219 219
Primary Palette
supporting colour
GLP Training Deep Blue
HEX: 001a54
CMYK: 100 69 0 67
RGB: 0 26 84
Primary Palette
supporting colour
GLP Training YELLOW
HEX: ffe056
CMYK: 0 12 66 0
RGB: 255 224 86
SECONDARY COLOUR PALETTE
RED
GLP Training RED
HEX: ef3b56
CMYK: 0 91 59 0
RGB: 239 59 86
OFF WHITE
GLP Training OFF WHITE
HEX: f2f2f2
CMYK: 4 2 2 0
RGB: 242 242 242
LOGOS
PATTERNS & BACKGROUNDS
“Your brand is what people say about you
when you’re not in the room.”
— Jeff Bezos, Amazon founder
ICONS
Icons are the visual expression of our products, services or tools. Simple, light, sophisticated and friendly, they communicate the core idea or component of the brand. While each icon is visually distinct, all icons should have consistent line weights and visual style. Line weights can be manipulated, but take special care to keep lines light enough that they match other elements on the page.
ICONS, WHITE BACKGROUND
ICONS, TRANSPARENT BACKGROUND
"Our ethos is based on exceptional service to clients and learners alike, offering a truly personal, bespoke service."
- Gemma Louise Parsons, Founder and CEO @GLP Training
TYPEFACE
MAIN FONT
MONTSERRAT
Montserrat is our official font and must be used when possible. It’s modern and sophisticated. It feels authentic and familiar. Montserrat is a licensed font and is used in all marketing collateral and the website. This is also the font of our logo.
ALTERNATIVE FONT
OPEN SANS
When Montserrat isn’t available or cannot be used,
Open Sans is a free alternative that closely matches
Montserrat. This is mainly used in PowerPoint and
Keynote presentations and Microsoft templates for things like the letterhead.
TOP TIPS
Make sure our logo has breathing room.
Don’t crowd it with other images or type.
Don’t print it over a busy or heavily patterned image that limits the logo’s visibility.
Ensure enough breathing space when placing the logo, always allowing for clear space equal to one-half the height of the X in our logo.
Get your colours right.
In most instances, we use a balance of white and violet. We use teal sparingly for impact:
-
To draw the eye to GLP Training
-
To highlight action (e.g., Apply, Register)
-
As an accent colour
Don't rotate or invert the logo.
The GLP Training logo should always be shown horizontally and not altered in any way. If you need guidance on a specific use case for the GLP Training logo, please ask Marketing for advice.
Microsoft Office
Templates
TONE OF VOICE
Our tone of voice is key in representing us when we directly engage with our audience, and how we appear in both internal and external communications. It’s how we’re identified, and how we stand out in the larger market.
EMPOWERING
&
APPROACHABLE
ASPIRATIONAL
&
SUPPORTIVE
We hate to say it, but there are a few rules we’d like you to be aware of when you’re communicating about GLP Training.
Rule 1
GLP Training is always singular. You should always write "GLP Training is, GLP Training has. Never GLP Training are or GLP Training have.
Rule 2
If you have to talk about GLP Training, just say GLP Training – not 'GLP', ‘we’, ‘us’ or ‘our’.
Rule 3
When you are writing about the services we offer – use lowercase.
Example: Our engineering services help reduce costs and really add value to your organisation.
When you are writing about courses or products we offer - use uppercase.
Example: Our Property Maintenance Operative Level 2 course is our most popular apprenticeship at the moment.
PHOTOGRAPHY
We have curated a few different photography styles to help express how our people are the core of our business, the environments we work in, and how we incorporate technology into our daily routine.
GLP Training People
